Labubu's popularity stems from its unique design as part of the Marsper X Kasing Lung "Zombie" collection. Created by Hong Kong artist Kasing Lung, its edgy, vibrant aesthetic and limited-edition collectible status appeal to toy enthusiasts. Collaborations with established IPs like Marsper (a popular Chinese character) amplify its reach. Social media buzz, exclusivity, and the character's quirky, rebellious image further drive demand, making it a sought-after item in pop culture circles. 

Labubu's popularity comes from its irresistibly cute yet mischievous design, with those big round eyes and playful grin that instantly capture hearts. The talented artist Kasing Lung's reputation helped boost its fame, while the exciting blind box format made collecting different versions incredibly fun.

Social media played a huge role too, as fans loved sharing photos and videos of their Labubu figures, creating a viral trend.

Plus, cool collaborations with major brands like Adidas and Starbucks introduced Labubu to even more people, turning this little monster into a global phenomenon loved by collectors and casual fans alike.

Undoubtedly, most people are simply following the trend. A small percentage may be genuinely drawn to its appearance or unique characteristics—these are the so-called 'fans.' While we can’t dictate others' purchasing choices, it’s worth examining the root of this phenomenon: Is it a competition among the wealthy? Or is it driven by the project's clever marketing?

This trend raises deeper questions, especially amid reports of illegal auctions and smuggling to obtain these items—actions that violate customs laws. Such behavior not only reflects a concerning ethos but could also have wider repercussions, like hindering agricultural growth unless stricter policies are enforced. It begins with greater vigilance against such destructive practices.

Labubu's popularity can be attributed to several factors, even if it might not align with everyone's preferences. Firstly, its unique and distinctive design stands out—with a quirky, slightly edgy appearance that appeals to those who appreciate unconventional and artistic aesthetics in collectible toys. Secondly, the blind box mechanism it's often sold in creates a sense of mystery and excitement, driving collectors to engage in the thrill of unboxing and completing sets, which is a key trend in the modern toy and collectibles market. Additionally, the brand behind Labubu has effectively tapped into the streetwear and urban art culture, collaborating with artists and leveraging social media to build a vibrant community around the character, fostering a sense of belonging among fans. Lastly, the scarcity and limited editions of certain Labubu figures enhance their desirability, making them sought-after items in the collector's scene. While personal tastes vary, these elements have collectively contributed to its widespread recognition and popularity in the trend culture.